How Much Do 20 Macarons Cost?

• Written by Mar, 13 2025
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So, you're in love with macarons. Who isn't? These charming little treats have taken over cafes and Instagram feeds with their vibrant colors and delicate flavors. But what's the wallet damage if you want a box of 20? It’s not as straightforward as you might think.

Macarons can vary wildly in price. You might pay anywhere from $1 to $3 per macaron, which means buying 20 will cost you between $20 to $60, depending on where you’re shopping. Why such a range, you ask? It all comes down to a mix of factors like ingredient quality, bakery prestige, and even geographical location. If you're picking them up in Paris, you might get a better deal than if you buy them in a chic New York bakery.

Let's talk ingredients for a sec. Real macarons use almond flour, which is pricier than your standard wheat flour. Plus, they require skillful baking to get that perfect texture—a crispy shell with a chewy interior. Not to forget the filling, which often contains ganache, buttercream, or jam. All these contribute to both the cost and the incredible flavor.

• The Sweet History of Macarons
• Breaking Down the Cost
• Factors That Influence Price
• Where to Buy Macarons
• Tips for Buying Macarons
• Storing and Enjoying Your Macarons

The Sweet History of Macarons

So how did these delightful treats come to be? The origins of macarons are as rich and layered as the dessert itself. They first made their way to France from Italy in the 16th century, thanks to Catherine de Medici. She brought them over when she married King Henry II of France. But back then, they looked a lot different from the colorful, sandwiched sweets we know today.

Jump forward to the 19th century, and the macaron underwent a major transformation in Paris. Thanks to the vision of Pierre Desfontaines, the grandson of the founder of the famous Ladurée patisserie, we got the double-decker macaron. He came up with the idea to sandwich two meringue cookies around a creamy filling, creating the modern delight we’re obsessed with.

Macarons and Their Global Journey

Though associated with French culinary elegance, these little pastries have made a name for themselves worldwide. You can find them in upscale bakeries across Europe, North America, and even parts of Asia. Their popularity skyrocketed in the U.S. over the past decade, contributing to a multi-million dollar industry of specialty bakeries devoted solely to this treat.

Macarons vs. Macaroons

Let’s clear up some confusion: macarons are not to be confused with macaroons, even though their names sound alike. Macaroons are coconut-based cookies, while macarons are almond-based and much more precise to make. This difference in ingredients and preparation is key, often reflected in their cost and prestige.

A Statistical Taste

If you’re curious, here’s a fun fact: in a 2023 survey, it was found that one-third of French households purchase macarons at least once a year. Now, that's not just a luxury snack—it's a staple!

All in all, the journey of these colorful coins of flavor from Italian origins to French refinement is what makes them so intriguing. And by understanding their sweet history, you can savor not just their taste but also their rich background with each bite.

Breaking Down the Cost

Alright, let's dive into the nitty-gritty of why macarons can range from affordable to expensive delicacies. Here's a closer look at what goes into the cost of these delightful confections.

Ingredients at the Core

The main factor is something as simple as ingredients. High-quality almond flour, an essential component of macarons, does not come cheap. Add to that egg whites, sugar, and often a bit of food coloring, and already you're looking at costlier dough than your average cookie.

And we haven't even talked about the filling! A few macarons contain luxurious fillings like raspberry preserves, chocolate ganache, or even exotic flavors like matcha or lavender. No wonder the price starts creeping up.

Artisanship Involved

Making macarons is an art that demands precision. The perfect macaron has a smooth shell, a moist interior, and a balanced flavor. Achieving this takes expertise, and skilled bakers deserve to be compensated for their craft. Ever tried making them at home? Spoiler: it’s not as easy as it looks.

Location, Location, Location

Remember that pricey New York bakery versus picking them up in Paris? Location significantly influences pricing. Rent and operational costs vary between cities, and those get factored into the price you pay.

Brand Prestige

The bakery's name carries weight too. Are you buying from a renowned patisserie known worldwide, or a small local bakery? Big names often charge more because part of what you're paying for is the bragging rights of where your macaron came from.

So next time you're indulging in a box of 20 macarons, remember that they’re more than just a sweet treat—they're a blend of quality ingredients, skilled artistry, and a touch of luxury.

Factors That Influence Price

Wondering why those macarons can cost an arm and a leg? It's not just the whim of the bakery! Several key factors play into how much you'll shell out for a box of these delightful treats.

Quality of Ingredients

First off, the ingredients. High-quality almond flour, the base for nearly all macarons, is notably pricier than regular flour. Then, there’s the fillings. Those rich ganaches and silky buttercreams add up. If they’re using real vanilla bean or high-end chocolate, expect the price to reflect that.

Location

Location matters too. A macaron in Paris might cost less than one in New York, even if it's the same brand. Rents and staff wages vary greatly between cities, impacting how much a bakery must charge.

Reputation of the Brand

The bakery’s reputation is another influencer. High-end patisseries, known for their impeccable quality and flavor, often charge more. People are willing to pay a premium for the assurance of a perfect macaron every time.

Labor Intensity

Making macarons is no walk in the park. It’s a labor-intensive process that requires skill and precision. Each macaron is piped, baked, and filled with care, which takes time. The more hands-on time required, the more you’ll likely pay.

Understanding these factors can help you not only anticipate costs but also appreciate why these dainty cookies are priced the way they are. Next time, when you indulge, you'll know exactly what you're paying for!

Where to Buy Macarons

Thinking of treating yourself to some delicious macarons? You're in luck because there are plenty of places where you can find these sweet little delights. Whether you're hunting for quality or a good price, it's all about knowing where to look.

Local Bakeries

First off, check out your local bakeries. Many of them now make macarons as their popularity has spread. Not only do you get to support a local business, but you might also discover unique flavors you won't find elsewhere. Plus, fresher is usually better!

Specialty Shops

Specialty patisseries or dessert shops are a go-to for more authentic or high-end macarons. Think Ladurée or Pierre Hermé if you're somewhere like Paris. Sure, they'll cost you, but the experience is totally worth it.

Online Stores

If you're not in a place with easy access to great macarons, online is the way to go. Websites like Macaron Cafe ship to various locations and offer a range of flavors. This option might be a bit pricier due to shipping costs, but there are often deals for larger orders.

"Macarons are the kind of dessert that embodies both beauty and taste in a single bite," says Joanne Chang, a well-known pastry chef.

Grocery Stores

Finally, don't overlook grocery stores, especially ones with a decent bakery section. They might not have the fancy, gourmet types of macarons, but for a quick fix, they do the job well. Do check the label, though, to ensure they’re fresh and not overloaded with preservatives.

Whether you're exploring the local scene or browsing online, the key is to know what you're looking for in a macaron—whether it's authenticity, affordability, or just a sweet fix. Happy tasting!

Tips for Buying Macarons

When it comes to buying macarons, a little savvy can go a long way. Whether you’re a seasoned enthusiast or a curious newbie, getting the best bang for your buck is key. Here are some pro tips.

Know Your Sources

First things first, research before you buy. Check out local bakeries and pâtisseries since they might offer fresh, high-quality batches. Big chains or grocery stores might also sell macarons at a lower price, but the taste and texture might be hit or miss.

Check for Freshness

Freshness is non-negotiable. Ask the staff about the manufacturing date if it's not visible. Fresh macarons should have a smooth texture and an inviting aroma.

Understand Pricing

Some high-end bakeries charge premium prices for their fancy ingredients and artisanal skills. Compare prices from different places to get an idea of what's fair.

Look Out for Deals

Special occasions often bring discounts or promotions. It's worth keeping an eye on your favorite bakery's social media pages or newsletters for any offerings.

Sample Before You Buy

If you can, taste a macaron at the shop. This helps you avoid buying a whole box of something that's not to your liking. Many places offer samples, so don’t hesitate to ask.

Buy in Bulk

If you’ve nailed down your favorite spot, buying in bulk could save money. Some bakeries offer discounts on larger quantities, so buying 20 macarons at once may be cheaper than buying them individually.

Consider the Flavors

Avoid picking flavors just because they look pretty. Flavors like vanilla, raspberry, or chocolate are generally safe bets, but feel free to venture out if something else tickles your tastebuds.

Storing and Enjoying Your Macarons

So, you've got your delightful box of macarons and you're ready to dive in. But, how do you keep them fresh for as long as possible? First off, remember that macarons are quite delicate and need proper care to maintain their taste and texture.

Optimal Storage Tips

Macarons should be stored in an airtight container in the refrigerator. You might think a cookie jar is cute and convenient, but for these little guys, it's all about airtight conditions. This helps keep the crisp shell and chewy interior just right. Refrigeration can extend their freshness for up to a week.

Want to save some for a rainy day? Macarons can also be frozen. Just place them in an airtight container with parchment paper between layers to prevent sticking. When it’s time to enjoy them, let them sit out at room temperature for about 20 minutes. Easy peasy!

Getting Them Ready to Eat

Macarons are best enjoyed at room temperature. If they've just come out of the fridge, give them about 10 to 15 minutes to warm up. It's worth the wait because that's when their flavors truly shine. Enjoying them with a cup of coffee or tea can elevate the experience even more.

Fun Ways to Enjoy Your Macarons

• Pair them with beverages: Try pairing your macarons with your favorite wine, tea, or coffee. Citrus or fruity macarons go well with white tea, while chocolate or coffee flavors pair nicely with a rich espresso.
• Create a dessert platter: Mix your macarons with berries, nuts, and perhaps a dollop of whipped cream on the side for a stunning and delicious treat.
• Share them: Macarons make for great conversation starters. Sharing them at a get-together can be a fun way to introduce friends to these delightful confections.

Remember, macarons are more than just a sweet treat; they're a bit of indulgence that deserves a little extra care. By storing and serving them right, you'll always have the perfect bite every time you reach for one.